How To Market Your Music More Effectively
Knowing how to advertise your music is without a doubt THE most important thing you can do for your music business as well as your music career as a whole. You know it’s a thing that must be handled and when you’re not making efforts to understand how to market your music better then you should know that, at the very least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is if you’re currently managing the most basic elements of an effective music marketing campaign.
What do After all by this?
To begin it is important to assess where you’re at right now and determine if you know and understand just what the basic components of a highly effective music advertising campaign are? Let’s face it, if you plan on creating a name for yourself in the music industry it is important to realize you’ll be investing a lot of your personal money and time into your music career. If you’re certain your absolute goal is to mold your music talents into a true “music business” and you also have no doubts concerning the career path you’ve chosen… then you’ll want to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on just a few of the three essential requirements of effective music marketing. For instance most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, requesting the sale is occasionally handled effectively but tends to be approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one and even two of the key components without the essential third aspect in a music advertising campaign won’t generate maximum returns for enough time invested. This just isn’t how exactly to market music effectively.
Don’t get me wrong, getting your name out there and partaking in conversations with fans could be cool, even self gratifying and it’s much better than not doing anything at all, but imagine how much more effective you’d be if you visited work on many of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.
The Solution To Ineffective Music Marketing
The bottom line is that when you break down the ins and outs on how best to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to concentrate on the elements that are most productive for your music business growth. Broken down in an easy to follow process these components of music marketing and music promotion essentially contain a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps necessary to communicate your musical message in their mind. All you do should create a knowledge for you as well as your music always. Approach this with precision and a firm direction as well as your music business foundation will be solidified for years ahead.
Step #2 – Connect to Your Audience: I mentioned earlier how stupid simple it really is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” make this process a breeze. Once you’ve laid the initial groundwork and you’ve made your audience aware of just what you have to offer, focus on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts want to know that you’re for real. That you care about them. You are here for the long-haul. Making connections using them and keeping them involved in your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Ask for the sale): This one is vital. Unless you have products to sell… you DON’T have a music business. Working to create a steady, consistent cashflow for your music business is paramount to your long-term success. Entice fans to invest their money and purchase your stuff and the rest of one’s music marketing processes will flow and flourish so easier.
Yes! NFT It’s Easier Said Than Done
I recognize that it’s simpler to talk about these exact things than it is to make them happen in your career but this is what the music business is about so incorporating these processes into your music business campaign is a must, or you simply won’t last long enough to make dent in the music world.
And that’s not what we want for your music career… is it?
Again, it could seem easy enough to map these things out on paper but the truth is that a lot of bands and musicians will find a hundred and one ways to screw this up.
You’ll either spend too much time on creating awareness and connecting with your audience but then fail to require the sale. Or you’ll require the sale way to often and forget about connecting together with your people. I mentioned earlier that it’s cool to get all gung-ho, get busy, and head on out there and do a couple of music marketing, but if you’re not touching all three elements of this process on how to market music, then you’re missing the boat and much more importantly… you’re fans won’t be “feeling” your vibe. They just won’t interact with you on a deeper level. Without connection, there’s no sales and without sales, you do not have a music business.
Don’t Fall Into the Marketing Music Business Trap
You’ve seen them. They’re everywhere. Lame pr announcements that musicians love to distribute nowadays. These pr announcements are posted and delivered to my inbox on a daily basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably delivered something like this yourself at one time or another.
Unfortunately there are some issues with this spray and pray technique which will be blatantly obvious when you build up a headline like this against my 3 step process. Start to see the press release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step but it fails to connect and that my friend is a no no. It’s 100% self interested and sadly, it’ll fail each and every time it’s used.
Fans and media see through this. All of the band wants may be the money. For some unknown reason the band is expecting us to head on over to the link contained in their press release and go through the buy button. But where’s the connection? What about the awareness we are in need of BEFORE they ask for the sale?
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